I know bloggers are not journalists and the “rules” are in flux. Most bloggers are not professionals, and many of them don’t want to be.
To that I say Yeah!
That should be liberating.
Still, one carry-over question I value from years as a professional journalist and critic at a small newspaper: Who are you writing for? Who is your audience? As a journalist I knew my audience. I was writing for my readers, not the guy who sent me a book or wrote it. My primary loyalty was to my audience, not to a publicist and certainly never to an author or theater company (though I was respectful, and knew I needed to maintain a relationship or I would be out of a job).
I was not giving director’s notes or writing lessons. I was not giving “feedback.” That was someone else’s job. If someone was getting money for a book, the book became fair game. As paid professional writers, they wrote for their audience; I wrote for mine.I think the best blogs have a focused sense of loyalty. Those that attract many followers often have a conversational voice and a real sense of a blogging community. They have blogging friends they are faithful to. Their readers, in turn, are faithful back.